In 2014, PromoSuite brought in Rene Global as a strategic advisor for the international release of PromoSuite Next, the SaaS cloud successor to Original PromoSuite. The Original PromoSuite created and dominated the category of software managing radio station promotions and marketing operations in North America for over 20 years. Thus began a 10-year relationship in which Rene Global served in an overall consulting capacity with Promo Suite’s senior leadership team. The established trust between senior leadership and Rene Global led to the exchange and vetting of developing strategies to build software products in new verticals and targeting complementary tech partnerships and integrations. PromoSuite also tapped into Rene Global’s international contacts to enhance the new product lines expansion outside of North America.